Dear Shahrukh- why are you selling a Fairness Cream ?!
And that too 'India's Number One Fairness Cream'. Mind you the advert outside the suburban rail station had such a big picture of you and those very words in Font Size 150 that I could not even spot what brand it was representing ! Now understandably, in a country obsessed with the colour of skin, the one cosmetic that probably out-sells all is the ubiquitous fairness cream. Till very recently these creams were mainly targeted at young women. Guaranteed to make you super-fair in 3 weeks and help you grab a husband instantly. It has never ceased to amaze me how deep-rooted the desire for 'fair women' who would generate 'fair offspring' is. I think recently someone realised that ... err.... maybe you need both the woman and the man to be light-skinned to be (somewhat) guaranteed that they will generate light-skinned offspring ! Heading back a couple of centuries, it appears we were a civilisation of brown to dark-brown folk. And then came the invasions ...