Social Advertising in India comes of age
Its been a good two decades since Indian youngsters grew up with the hugely popular 'Unity in Diversity' video 'Ek Chidiya, Anek Chidiya...' describing how various creatures of God were stronger when they acted together. In the last decade, with the mushrooming of private TV channels, social advertising such as literacy campaigns, seed & fertiliser advice for farmers and family planning issues (Hum Do Hamaare Do- i.e. two kids/ family) were pushed in the background and only the national broadcaster Doordarshan trudged ahead with important messages, most done a bit boringly. Then suddenly last year everyone was talking of Global Warming, the melting Himalayan glaciers and the Blight-of-Plastic, and before we knew it some bright chap in Corporate India turned a mobile phone advert into a Green-India message. Ever since then there's been no stopping the private and government sponsors. We have ads now that tell us about 1411 tigers left in ...