Pasta meets Masala in Mayur Vihar Market
For better or worse, the Tescofication of India is still some years away but I have no doubt it will occur. In the meanwhile several domestic supermarket chains (Big Bazaar, Reliance Fresh, D-Mart and Spencers) have sprung up all across urban India. Often quirky, these superstores have loud announcements, piles of goods and BOGOs (Buy One Get One offers) at every aisle-end. A friend tells me they did extensive market research and found that the ' middle' middle class which they want to capture feels more at-home in this bazaar-type atmosphere albeit in an air-conditioned, enclosed setting. These superstores are mushrooming around towns as city-dwellers get used to sashaying down the aisles with their trolleys. Alas, the fruit and vegetable markets such as the Monday Bazaar in Mayur Vihar Phase1 (a part of east Delhi I have grudgingly come to accept as the 'new family home') may soon become a thing of the past. Is it just me who thinks that cities across India wil...