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Social Advertising in India comes of age

Its been a good two decades since Indian youngsters grew up with the hugely popular 'Unity in Diversity' video 'Ek Chidiya, Anek Chidiya...' describing how various creatures of God were stronger when they acted together. In the last decade, with the mushrooming of private TV channels, social advertising such as literacy campaigns, seed & fertiliser advice for farmers and family planning issues (Hum Do Hamaare Do- i.e. two kids/ family) were pushed in the background and only the national broadcaster Doordarshan trudged ahead with important messages, most done a bit boringly. Then suddenly last year everyone was talking of Global Warming, the melting Himalayan glaciers and the Blight-of-Plastic, and before we knew it some bright chap in Corporate India turned a mobile phone advert into a Green-India message. Ever since then there's been no stopping the private and government sponsors. We have ads now that tell us about 1411 tigers left in ...

Goa & the MM Corporate Weekend

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Aaah, much has been said and written about tourism in Goa lately that I prefer not to add to the multitude of voices and opinions on this subject - from pure ecstasy displayed by professional beach bums to the sad 'lost-tranquility' stories of Goan Holiday veterans and the smug 'we've-found-an-as-yet-unspoilt-strip-of-white-sand' finds of the yuppies. I will however re-affirm the good nature of the people of Goa who are ever-welcoming, warm and helpful even as they stoically watch their beautiful state being swallowed by mass commercialization. As far as I can tell their economic growth now depends largely on tourism. These tourists, both national and international, flock here for the lovely sandy beaches much like the one in the photo below. (Bambolim Beach, Central Goa) I hope sooner rather than later, the Goans will be able to find and enforce a balance that keeps bringing in the tourists who crave their natural beauty and rich history but prevent the pla...

Manic Mobiles in India

Today I called a business associate’s phone to get some important information and the ring tone was a two decade-old Indian film song- ‘Mera Dil bhee kitna pagal hai yeh pyaar jo tumko karta hai.Par saamne jab tum aate ho, kuch bhee kehne se darta hai…’. Which translates roughly as ‘My heart is so silly to love you. But when you are in front of me it is too scared to say anything…..’ Actually it’s a nice, romantic and melodious song but not quite what you expect to hear when you call your financial consultants on a mega-city project! Its really bizarre how the film song-ring tones have caught so many people’s fancy in India. In most other parts of the world where I’ve travelled/ lived, I have seen mainly teenagers and college students having proper songs as ring tones. Of course there are always a few ‘grown-ups’ who go through a phase of trying out different songs as ring tones, but the majority of the population is usually OK with just the nokia beep beeps, tring trings, buzz...

How Real Should Theatre Be?

I recently went to the renown Prithvi Theatre in Mumbai which is run by one of India’s oldest film-family, the Kapoors. The theatre is maintained in the memory of Prithviraj Kapoor, a pioneer of Indian theatre and films. Five generations of his family have been associated with the Indian film industry including the latest Bollywood Hearthrobs- Kareena Kapoor and Ranbir Kapoor. The play was part-narration, part-enactment of a controversial 1970s play on censorship in theatre. The acting was powerful and there was an unusual mix of several mediums- cinema via film clips that came up at appropriate points on a screen overhead, ‘lavani’- a traditional, seductive Marathi Folk Dance, and the theatre act itself. The play was mostly in Hindi with a small sprinkling of English and Marathi. Based on my very amateur, personal experiences of watching theatre, there are a few things that spring to my mind when I’m watching a play in India. Firstly, it is the props and lighting. When I...

The brown-paper covered book

I don’t know if this is specific to India or my childhood. At the start of every new school year, one of the ritual involves parents visiting the ‘authorised book shop’ which may be in the school or in another neighbourhood, ticking off text books form the list provided by the class teacher, selecting an appropriate number of empty notebooks of some specified size and then buying a roll of brown paper. Now I’m guessing the more modern, international schools may not follow this ritual. But I'm certain that across the country, thousands of little children are cutting brown paper into rectangular shapes and putting a ‘jilat’ or a cover on the notebooks to prevent wear and tear over a new term. I have memories of sitting down with my parents on the weekend before the start of a new term with paper, glue, tape and those all-important ‘name stickers’. They came in lots of bright colours with animals, flowers and cartoons as the background. You had to write your ‘FULL NAME’, ‘STAN...

On Becoming a Food Snob

Not many people who meet me would imagine that I have more than a passing interest in food. And indeed it has been a long journey for the little girl who threw roti pieces under the table to the adult who can now appreciate the fine and varied taste of dishes such as cream-topped artichokes, Camembert-filled pasta and even the quintessential North Indian lentil dish- Dal Makhani. I can’t quite remember the when, how and where but at some point in the last decade I started noticing the difference between ‘good cooking’ and ‘bad cooking’. Family meals were always healthy at home, but now I find myself (and most of my social circle) getting fanatical about the greens, five-fruits a day, wholegrain cereals, salted celery sticks and what-not. And all this usually after a weekend binge of fried food and fizzy-drinks ;-) However the one thing that has spoiled me for ever is the ‘food globalisation’ . It is such an integral part of my London-life that I started taking it for granted over ...

In the 'City of Fog'

On the first day of the new year 2010, I looked out of the window in Delhi and stared at the swirling fog. I made a mental note: avoid flying in and out of Delhi in January. Travellers seem to be spending more time at the airport than all their flight times combined in half a year. Then what do I proceed to do? I go and book myself about 6 flights in January! To be fair it wasn't by design. Things just turned out to be such that the travel, both work and non work, became inevitable. In the process I got to spend a lot of 'quality time' at the domestic terminals of Delhi and Mumbai airports undertaking one of my favourite pastimes - people watching. As I'm back in the Fog-city Terminal 1D of Delhi Airport today and have a good free wi-fi connection, I must share the environs. There has been a sudden and dense fog since 8 AM which started clearing by noon. Flights are on an average three hours delayed. The shiny, new Delhi terminal has all kind of smart equipment ...